Blog
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Simplicity: Digital messaging re: COVID-19
Use these tips to keep up your messaging and keep engaged with your viewers. Don’t think of digital communications as “virtual,” with the world at a standstill; they are very much real.
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Don’t Quit Your Social Media… Just Yet!
I’d had it with social media. My Twitter feed was a mass of political rage, my Facebook feed was littered with ads and old high school classmates complaining about their children or politics, and even my trusty LinkedIn feed seemed dull and annoying. I had just read Cal Newport’s thought-provoking Digital Minimalism: Choosing a Focused…
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Is an edit tweet feature good for Twitter (and us)?
Earlier this month, CEO Jack Dorsey suggested that Twitter could roll out an edit function for individual tweets. As this news made the rounds, it was met with predictably mixed opinions. When Twitter announced that they were expanding from 140 to 280 characters back in 2017, I was one who had misgivings. I said it…
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Speed (lack of it) Kills on Mobile
You have less than three seconds to reach our mobile audience (egad!). Make sure your website is up to the task.
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Why You Need to Pay Attention to SEO
A book review on SEO for Growth by John Jantsch and Phil Singleton Search Engine Optimization, or SEO, is a term that seems to perplex or frighten anyone that has any interest in marketing or promoting their website. Since the term’s somewhat vague beginning back in 1997, there has been a lot of mystery, false science,…
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Mobile Strategy: Do We Really Need an App?
You might be wondering if your business or program needs a mobile app. It’s a fair question, you have apps on your phone. If you looked at your phone’s history, you probably even have dozens of discarded apps that aren’t even on your phone any longer. But, you need to recognize a few key factors…