About Me

I’m Garth Moore, a digital communications professional based in Washington, DC.

For the 25+ years, I’ve helped organizations, government agencies, nonprofits, advocacy groups, and private firms, figure out how to communicate more clearly and more strategically in a digital world that never stops moving.

My work sits at the intersection of strategy and craft: knowing not just *what* to say, but *how*, *where*, and *when* to say it. That means thinking about the right channels, the right tone, the right cadence, and then actually helping build it.

How I Got Here

I started my career at a time when “digital communications” wasn’t really a defined field yet. Social media was brand new, email newsletters were considered cutting-edge, and most organizations were still figuring out whether any of it mattered.

It mattered. It still does, just differently than most people expected.

What I’ve learned over the years is that the fundamentals haven’t changed: audiences want to be spoken to clearly, honestly, and like they’re intelligent adults. The tools and platforms have changed everything around that. My job is to hold onto the fundamentals while staying sharp on the rest.

Values and Approach

A few things I’ve come to believe pretty firmly after years in this field:

Clarity beats cleverness. The best digital communications are the ones people actually understand. A well-written sentence beats a beautifully designed infographic with a confusing message every time.

Strategy without execution is just a plan. I care about the thinking, but I care just as much about the doing. Real communications work happens in the details, the subject line, the word choice, the timing of a post.

Audiences deserve honesty. Whether it’s a crisis message or a routine newsletter, your audience can tell when you’re being vague, defensive, or evasive. Speak plainly. They’ll trust you more for it.

Intentionality over reactivity. One of the most damaging things I see organizations do is treat digital communications as something they respond to, rather than something they lead. Show up on your terms. Have a plan.

Services Overview

Today, I work with clients in a consulting capacity, helping teams think through:

Digital strategy
Where should you be? What should you be saying? How often, to whom, and in what voice?

Social media
Not just tactics, but real channel strategy: what platforms are worth your time, how to build an audience without burning out your team, and how to stay authentic at scale.

Content and Messaging
From website copy to email campaigns to crisis communications frameworks. Clear, useful, audience-first writing.

I’m also a digital director in Washington, DC, where I lead digital strategy work for a large digital team. Consulting engagements outside that work are selective, I take on projects where I can genuinely move the needle.—

Beyond Work

I think about digital communications constantly, but I also know when to put the phone down.

A few years ago, I wrote about going on a ten-day social media detox after hitting a wall with the noise and the rage and the endless scroll. It was one of the more useful things I’ve ever done professionally. I came back with a clearer sense of what social media is actually for and what it isn’t.

That experience informs how I work: I’m not going to tell you to be everywhere, post more, or chase every trend. I’m going to help you communicate with purpose, and then go bowling on the weekend.

When I’m not working, I’m reading, writing, and thinking about how the digital world is reshaping the way we communicate with each other. Some of those thoughts end up on this blog. Feel free to dig in.